March 4, 2020
corporate-ink-elevator-pitch-blog

Elevating Your Elevator Pitch

We’ve all been there. You’re kicking off a client meeting, or you’re beginning a job interview, or you’re making the rounds at a networking event. Someone […]
February 7, 2020
three-ways-to-hook-your-next-big-story

Five-star Coverage: Three ways to hook your next big story

Picture it now… It’s Monday morning. Your company is making headlines in the Wall Street Journal. The article references your business as a leader in its […]
December 17, 2019

The Next Generation of Corporate Ink

Ten years ago this week, I joined Corporate Ink. And today, I’m excited to share that I’ve acquired the agency. It’s been a wild and fulfilling […]
September 30, 2019

Video and Your Media Strategy in an Increasingly Digital World

The rise of digital has brought traditional public relations to a whole new level, leveraging integrated media as a means to engage audiences through story-driven, multi-media […]
September 23, 2019

PR and Marketing Strategy: Don’t Let Your Plan Block the Path to Success

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” ― Dwight D. Eisenhower As a career PR and marketing […]
September 17, 2019

How to future proof your social media strategy

It’s hard to remember a time without social media. We’d thumb through catalogs to shop for items instead of scrolling down Instagram. And although we’ve come […]
September 10, 2019
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The Marketer’s Checklist: Creativity, Consistency & Clarity

Options tend to overwhelm me. Not because I’m indecisive, but because of my desire to experience as much as possible. So, when it came time to […]
September 21, 2018

Paid social – is it working?

So, you’ve set up your paid social media campaign – you’ve identified the right platforms for your audience and goals, revised several rounds of ad copy, […]
July 30, 2018

Be the best from anywhere: Three tips for remote working success

In May 2018, CNBC reported that 70 percent of people around the globe work remotely at least one day a week. Statistics like that don’t indicate […]