Who We Are
People first. Results always.
OUR MISSION
We shorten the path to success and create extraordinary impact for our people and clients by taking a people-first and buyer-centric approach to PR.
OUR PURPOSE
We exist to set a new standard for what it means to be a people-first agency – and prove it works by making an extraordinary impact on our clients and the markets we serve.
OUR VALUES
OUR VISION
Our long-term vision is to create meaningful business impact through PR while building an unmatched agency culture. Our success enables us to attract the best people and clients, enabling us to thoughtfully choose who we work with, in alignment with our purpose and values. This leads to amazing coworkers and partners, greater fulfillment, increased recognition and more growth opportunities for our team. We’re equipped with the time, budget and resources to make a difference for our people, clients, community and business.
OUR CREDO
What Our PR Agency Stands For
The values that guide our company’s decision-making are spelled out in our credo. Put simply, being a people-first PR agency is non-negotiable at Corporate Ink and our credo challenges us to uphold that commitment every day.
We believe that our first responsibility is to our employees. Our agency thrives because of the people who power it. Our team deserves a workplace that values their personal and professional wellbeing, prioritizes work-life balance and flexibility, and offers competitive compensation, opportunities for growth, regular and clear performance and development feedback, and a sense of fulfillment.
We must provide our employees with the structure to take care of what matters most (themselves) while simultaneously enabling ambition, growth and excellence. We must never lose sight of the fact that life is more important than work. We must constantly strive to stay on the forefront of the modern workplace and provide the best agency culture and cutting-edge benefits compared to the market. Everything we do to take care of our people and make them better, makes our agency and our clients better.
We must continue to foster a culture where impact, accountability and excellence are the standard, not the exception, and where every employee’s voice and work matters. We are committed to providing an inclusive, welcoming, and supportive work environment for our team where every individual can bring their full self to work, vocalize ideas, and share feedback free of judgement. We must always set clear expectations, celebrate achievements, and give recognition and credit where it’s due.
We are also responsible for being a trusted advisor and strategic partner to our clients. We must do everything in our power to ensure our work drives measurable and meaningful business results and advances clients’ objectives. We treat our clients’ investment with us as if it were our own. Every dollar they invest with us must be worth it – and then some. We are relentless in making sure the return is undeniable. We will innovate and continually strengthen our capabilities and service offerings to help our clients stay ahead of the evolving landscape. We understand we cannot survive – and wouldn’t have the means to create an unmatched agency culture and fully invest in our people – without delivering for our clients. Everyone is responsible to this standard.
We must embrace the latest emerging technologies to maximize our efficiency, performance and value. We will use these tools safely and ethically to enhance (not replace) our strategic thinking and advance our work so that we remain an invaluable partner for our clients.
And finally, as communicators, we have a responsibility to be truthful, ethical and credible with the media and the stories we tell. While we help shape perception and market thinking, integrity and truth still rule. We also believe in doing our part to give back and create a meaningful impact on the world. We will strive to partner with innovative clients who are driving positive change in technology, businesses, society and the planet.
This is our commitment. This is Corporate Ink.