September 16, 2020

Five 5-Second Reminders When Developing Social Ads

Every five seconds, 205,000 Facebook posts are uploaded, 23,000 tweets are posted, and 3,200 photos are put on Instagram. That’s also the amount of time you […]
August 6, 2020

Marketing Do’s and Don’ts During a Pandemic

The escalation of COVID-19 has impacted every aspect of our lives. From upending our personal and professional lives to creating economic instability, the pandemic has majorly […]
July 8, 2020

Four Tips to Better Understand Your Audience

Campaign performance and audience receptivity are directly linked – for better, or worse. We have all seen this play out. When anticipated and executed correctly, brands […]
April 1, 2020

COVID-19: 9 Ways to Adjust your Marketing and PR Strategy

COVID-19: 9 Ways to Adjust your Marketing and PR Strategy The coronavirus has impacted every part of our lives. Our thoughts go first and foremost to […]
September 17, 2019

How to future proof your social media strategy

It’s hard to remember a time without social media. We’d thumb through catalogs to shop for items instead of scrolling down Instagram. And although we’ve come […]
September 10, 2019

The Marketer’s Checklist: Creativity, Consistency & Clarity

Options tend to overwhelm me. Not because I’m indecisive, but because of my desire to experience as much as possible. So, when it came time to […]
September 21, 2018

Paid social – is it working?

So, you’ve set up your paid social media campaign – you’ve identified the right platforms for your audience and goals, revised several rounds of ad copy, […]