May 29, 2026
Number of the week: 72 – Percentage of marketers who say they have seen AI describe their company, category or value proposition in inaccurate, outdated or […]
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May 28, 2026
Even as AI becomes central to B2B marketing strategies, a significant gap remains between marketers’ growing AI ambitions and their readiness to manage AI visibility, per […]
May 27, 2026
AI visibility is becoming a top priority for corporate executives, leaving CMOs and VP-level marketers to scramble for the right way to ensure that brands stand […]
May 27, 2026
88% of senior comms professionals are now fielding board questions about AI search visibility, per a Corporate Ink study. 4 in 10 B2B marketers reported a […]
April 10, 2025
The demand for cyber tech is surging as organizations grapple with escalating threats. Most (90%) cybersecurity and risk leaders expect budget increases this year as their […]
January 16, 2025
What B2B PR strategy shifts will we see in 2025? Here’s what we’re watching – with an extra emphasis on the B2B tech and SaaS landscape. […]
January 9, 2025
Procurement technology (ProcureTech) is booming. With over 1,000 startups in the ecosystem and 75% claiming to leverage AI, the competitive noise is deafening. As a ProcureTech […]
December 18, 2024
Marketing today is more challenging than ever. Modern marketing leaders face shrinking budgets, stringent data privacy regulations, and diminishing public trust – brought about by the […]
December 5, 2024
Public relations can often feel like the wild card in the B2B tech marketing mix. Unlike digital advertising or demand generation, PR agency outcomes can be […]