April 13, 2026
Somewhere between the press hit and the closed deal, your PR results disappear. Here’s why that happens, and what a measurement model that actually works looks […]
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April 1, 2026
Product-market fit gets you to revenue. Narrative-market fit determines whether you own the category or just participate in it. Most B2B tech companies never make the […]
November 4, 2025
Your next enterprise customer won’t find you on Google or the Gartner’s MQ. Instead, they’ll start their search by asking ChatGPT, Gemini, or Perplexity for the […]