January 9, 2023
Marketing executives are watching the economy closely in the new year. Prepare for everything with must-watch 2023 economic trends.

Worried about a Recession in 2023? Here are 10 Must-Watch Economic Trends

When assessing economic health, perception can be reality. Most economists agree that we’re not in a recession now, but they’re less united on whether one will […]
November 10, 2022
Corporate Ink Account Director Chrissy Azevedo charts your path to ESG tech thought leadership with four easy steps.

ESG Tech Thought Leadership: Four Steps to Chart Your Path

Eighty-three percent of consumers think companies should actively shape environmental, social and governance (ESG) best practices. Eighty-six percent of employees prefer to work for companies that […]
October 11, 2022
Corporate Ink Account Manager Kerry Quintiliani shares tips for ESG tech content marketing.

Tips for ESG Tech Providers: Creating Content that Resonates & Educates

The environmental, social and governance (ESG) conversation is getting crowded. Capturing the market’s attention and getting your prospective buyers to embrace your vision for how to […]
July 27, 2022
ESG tech marketing

The ESG Tech Opportunity: Marketing Strategies to Lead & Scale

The environmental, social and governance (ESG) market is taking off – and so is the conversation. There’s plenty of opportunity on the table for technology providers. […]
July 5, 2022

Tales From The Public Relations Crypt

Having worked in public relations (PR) for over 20 years, I’ve seen my fair share of changes and improvements as the industry has evolved. Although the […]
June 17, 2022

Purposeful Thought Leadership to Fuel Marketing and PR Strategies

Thought leadership is a powerful strategy that greatly contributes to an organization’s success. It offers guidance and inspiration to peers who want to think differently and […]
May 18, 2022

3 Strategies to Amplify Your Supply Chain Thought Leadership

Last weekend during my local Little League’s opening day, the president directly called out the supply chain in his kickoff speech – suffice to say the […]
April 6, 2022

Four Tips for Successful Supply Chain Technology Marketing

Supply chains have been front page news for the past two years. The momentum has given technology providers more opportunity to grow their businesses than ever […]
March 31, 2022

Most In-Demand Marketing Skills for 2022

The “Great Resignation” is in full swing, and marketing employers aren’t immune. According to MarketingWeek, 60% of marketers plan to change jobs and half plan on […]