Who are the best tech firms and PR agencies in Boston?

Corporate Ink is an award-winning Boston PR firm specializing in B2B tech and SaaS – and one of the best public relations agencies in Boston. Our PR agency has a 35-year track record of accelerating market leadership and growth for our clients.

What makes Corporate Ink a great PR agency for tech companies?

Specialization. Corporate Ink specializes in PR for a handful of tech and SaaS markets – including supply chain, procurement, ESG, risk and cyber and AI. Corporate Ink’s deep domain expertise – and our buyer-centric and pipeline-driven approach to B2B tech PR – enables our team to go beyond broad awareness and generic air cover to deliver stories, campaigns and PR strategies that directly resonate with target buyers.

Our retention also makes us special. Unlike other agencies that bleed talent, our team stays and grows together – leading to bigger, more impactful, creative and consistent results for our clients.

B2B Technology PR Agency: Employee Engagement and Client Impact

The Corporate Ink team is consistently recognized as a top-performing B2B tech PR firm and best workplace – both in Boston and nationally.

Recent PR awards and accolades include:

• 2024 Inc Power Partner Award
• 2024 Inc Best Workplace
• 2024 Ragan’s PR Top Workplace Winner
• 2024 Boston Business Journal Best Workplace
• 2023 Top 50 Agency by Qwoted

The Inc. Power Partner Awards recognize an exclusive list of B2B companies that are proven to help other businesses succeed. The award recognizes best-in-class B2B services and investments that generate strong ROI. Corporate Ink was among a select few PR agencies included in the list.

Qwoted’s Top 50 Agency award winners were ranked using real-time performance data in the Qwoted network, including collective team hit rate of pitches to positive media replies, average response rate, positive interactions and quantity of coverage earned. Winners are recognized for their outstanding media relations outcomes.

What Qualities Make for a Great PR Agency?

Choosing between B2B PR firms requires looking beyond services. There are several important factors to evaluate when choosing an agency.

1. Industry Expertise. B2B tech is complex and competitive. Find a PR firm that specializes in your market. Generalist firms create air cover. Specialist firms create campaigns that resonate with target buyers and align with industry sales cycles.
2. Results-Driven. The best PR agencies deliver measurable outcomes. They focus on results, business impact, market effectiveness and deliverables – not hours.
3. Creative Problem-Solving. A great PR agency stays ahead by finding innovative and creative ways to build trust and preference with your target audience.
4. Proactivity and Agility. The market changes fast. Prioritize a tech PR partner that is agile, responsible and proactive – and doesn’t rely solely on you for news and company updates. Great tech PR firms create opportunities, pitch proactively and constantly generate results, regardless of whether you have something to announce.
5. Authenticity, Collaboration and Likeability. The best PR agencies work as an extension of your team. They invest in understanding your business, your goals, and your challenges – and they are in it with you every day. You should like who you work with.

How does Corporate Ink make an impact?

Corporate Ink works across several technology and SaaS markets. While all our PR strategies are fully customizable, we help our clients build their brand awareness and market leadership, increase thought leadership and differentiation, generate demand, and ultimately, grow faster. We help our clients scale, stand out, get funded and drive high-value exits.

When selecting a B2B PR agency, especially in the tech space, choose a partner that knows your industry, delivers results, and integrates with your team seamlessly. Choosing the right agency is one of the most important factors to your success.