May 29, 2026
Number of the week: 72 – Percentage of marketers who say they have seen AI describe their company, category or value proposition in inaccurate, outdated or […]
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May 28, 2026
Even as AI becomes central to B2B marketing strategies, a significant gap remains between marketers’ growing AI ambitions and their readiness to manage AI visibility, per […]
May 27, 2026
AI visibility is becoming a top priority for corporate executives, leaving CMOs and VP-level marketers to scramble for the right way to ensure that brands stand […]
May 27, 2026
88% of senior comms professionals are now fielding board questions about AI search visibility, per a Corporate Ink study. 4 in 10 B2B marketers reported a […]
November 4, 2025
Your next enterprise customer won’t find you on Google or the Gartner’s MQ. Instead, they’ll start their search by asking ChatGPT, Gemini, or Perplexity for the […]
August 11, 2025
Thought leadership has long been a cornerstone of credibility and market influence for SaaS companies. A sharp byline, a strong quote and a smart presence on […]
August 8, 2025
The SaaS buying journey used to start with Google, peer recommendations, analyst reports, advertisements and inbound marketing. Something visible. Something trackable. That still happens. But it’s […]
August 7, 2025
B2B tech buyers are increasingly turning to ChatGPT, Gemini, and other generative engines to identify solutions. They’re asking for market overviews, software recommendations, vendor comparisons, recommendations […]
April 24, 2025
The working world is in the middle of a connectivity crisis. Despite more tools, more meetings, and more talk about culture, many employees are feeling less […]