December 5, 2024

How to Measure the Business Value of PR in B2B Technology

Public relations can often feel like the wild card in the B2B tech marketing mix. Unlike digital advertising or demand generation, PR agency outcomes can be […]
July 25, 2024

Four Content Marketing Tips to Engage Cyber & Risk Tech Buyers

Reaching target audiences today is both easy and hard.  On one hand, it’s easy because there are countless media channels and platforms to share content and […]
May 30, 2024

Four Strategies to Capture Demand for Cyber & Risk Management Technology

Demand for cyber and risk management technology remains strong. In fact, nearly a third of companies (28%) have increased their risk management technology budgets. Gartner expects […]
April 25, 2024

Top ESG & Sustainability Publications: Lead the Conversation, Reach Your Tech Buyers

Environmental, social, and governance (ESG) factors are increasingly shaping corporate strategies and operational priorities. Interest in ESG and sustainability, and how technology can help drive these […]
July 7, 2023

Top Risk and Compliance Publications for Enterprise Risk Management Tech Providers to Know

The risk management and compliance market continues to rapidly evolve. From bank failures and cyber breaches to regulations, third-party failures, supply chain chaos, climate risk, artificial […]
July 7, 2023

Top Supply Chain and Procurement Media Outlets: Reach Your Buyers Through Public Relations

The supply chain and procurement media landscape is growing, influential and powerful – with numerous outlets that reach your buyers. Building brand value, credibility and awareness […]
May 31, 2018

The components to a successful media launch: Before, during and after

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]