parallax background

The Business Impact of B2B Tech PR

 

Metrics that Matter

About Button RedoAbout Us Hover Redo
clients-Button-hoverclients-Button-active
Services-Button-RedoServices-Button-redo-hover

OUR APPROACH TO MEASUREMENT

PR is about driving business outcomes – not generating buzz. Awareness for the sake of awareness is never enough and never will be, especially in competitive and high-growth markets.

HOW TO MEASURE B2B TECH PR IMPACT

Many public relations agencies focus on vanity metrics like impressions, reach, circulation and ad value. We go deeper. Our unique approach centers on tracking KPIs that have an impact on your business, including:

Our PR strategies are designed to align with your broader business goals and ensure that every campaign delivers measurable value. Let’s build a PR strategy that drives real impact.

Reach out for an intro call.

B2B TECH PR THAT FUELS YOUR SALES PIPELINE

When done right, PR is a powerful tool for sales enablement. Buyer-centric media coverage, thought leadership, and brand credibility make it easier for your team to generate leads and sell. Good PR opens doors for your business – including more ‘at bats’ and RFP invitations, strategic partnership discussions, investor attention and more. Learn more about our views on measurement: How to Measure the Business Value of PR in B2B Technology.

62% of decision-makers say they frequently or always use thought leadership to inform their purchase decisions.

CONTACT US

Contact Info

TALK TO US