The GEO and AI Visibility 2026 Report

AI Visibility Has Reached the Boardroom

The pressure and urgency to increase AI visibility is growing - and fast. 

 

Eighty-eight percent of CMOs and VP-level marketers are now being asked by leadership and the board what they are doing to optimize for AI visibility. 

 

But Corporate Ink's research - based on a survey of B2B tech marketing professionals across the U.S. - shows that most marketers aren't ready. Many are investing in GEO without the right strategy, analytics and insight to fully capitalize on the opportunity in front of them. 

Key Findings:

Only 34% of marketers have a defined AI visibility strategy
Only 26% know which specific media outlets AI engines crawl in their market
44% say brand awareness is a top priority
55% of those seeing pipeline growth from AI visibility know which channels have the biggest influence
The research shows companies seeing pipeline growth from AI visibility are doing fundamentally different things. 

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