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December 1, 2025

Published by Greg Hakim at December 1, 2025

The New PR Math: How B2B Tech Brands Actually Measure Sales Impact in 2026 and Connect PR to Pipeline

TL; DR: B2B PR drives pipeline by increasing AI visibility, shaping buyer perception, accelerating deals, and influencing target accounts. Modern PR measurement focuses on five core […]

July 25, 2024

Published by Corporate Ink at July 25, 2024

Four Content Marketing Tips to Engage Cyber & Risk Tech Buyers

Reaching target audiences today is both easy and hard. On one hand, it’s easy because there are countless media channels and platforms to share content and […]

May 30, 2024

Published by Corporate Ink at May 30, 2024

Four Strategies to Capture Demand for Cyber & Risk Management Technology

Demand for cyber and risk management technology remains strong. In fact, nearly a third of companies (28%) have increased their risk management technology budgets. Gartner expects […]