April 9, 2015

What’s the Value of Public Relations, Anyway?

“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There […]
August 29, 2014

5 Tips to Break through the 12,000 Emails Reporters Receive–and Delete–Each Year

How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them? That’s our job–hitting it […]
November 8, 2011

How to Pitch and Place Infographics in the Press

Infographics are slowly taking over the online universe. According to this infographic (yes, this is a blog on infographics that references an infographic on infographics), the […]