January 8, 2021

6 B2B Marketing and PR Resolutions for 2021

New year, new goals. Are you being tapped to deliver more this year, with similar budget and resources? Here are six strategies for making a bigger […]
April 22, 2020
three reasons blog, earth in hands, Earth Day 2020, Corporate Ink header

Three Reasons to Plan for a Sustainable Future, Even After Earth Day

With so much on our minds lately, it’s important to take some time to stop and smell the roses. Although every part of our lives has […]
April 20, 2020

Four tips for engaging influencers & top-tier reporters

Landing a big story tops many of our clients’ agendas – and why wouldn’t it? Being quoted or sourced by top-tier reporters and influencers strengthens brand […]
April 1, 2020

COVID-19: 9 Ways to Adjust your Marketing and PR Strategy

COVID-19: 9 Ways to Adjust your Marketing and PR Strategy The coronavirus has impacted every part of our lives. Our thoughts go first and foremost to […]
February 7, 2020
three-ways-to-hook-your-next-big-story

Five-star Coverage: Three ways to hook your next big story

Picture it now… It’s Monday morning. Your company is making headlines in the Wall Street Journal. The article references your business as a leader in its […]
January 23, 2020
Greg Hakim, CEO and President of Corporate Ink, a Boston PR agency for B2B Tech companies.

A Decade in Review: Q&A with CEO & President Greg Hakim

CEO and President Greg Hakim joined Corporate Ink as an assistant account executive in December 2009. Over the past decade, he’s become an expert at shortening […]
December 17, 2019

The Next Generation of Corporate Ink

Ten years ago this week, I joined Corporate Ink. And today, I’m excited to share that I’ve acquired the agency. It’s been a wild and fulfilling […]
September 23, 2019

PR and Marketing Strategy: Don’t Let Your Plan Block the Path to Success

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” ― Dwight D. Eisenhower As a career PR and marketing […]
May 31, 2018
Corporate Ink reviews the components of a successful media launch including what you need before, during and after the launch.

The components to a successful media launch: Before, during and after

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]