July 25, 2018

Why outsource PR? The missing piece to your marketing puzzle

Behind every great company is a great PR pro. Okay, we may have altered that old saying a bit, but it still holds true; a company’s […]
May 31, 2018

The components to a successful media launch: Before, during and after

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]
May 22, 2018
paid-social

Identifying the right paid social platform

“Content is king.” Chances are, if you’re in marketing or PR, you’ve heard that phrase before, as it’s been imbibed by numerous marketers for years. Now, […]
April 20, 2018

Crisis Communication Starts with Customer $LUV

Southwest Airlines had a bad week. The fatal accident on flight #1380 left one dead and many others injured and scarred – every airline’s worst nightmare. […]
March 27, 2018

Supply Chain Marketers, Listen Up: The Trends You Need to Know About

There are several big supply chain trends today that marketers should be paying attention to – and acting on – to raise awareness and drive growth. […]
June 21, 2017

The power of words: Finding keywords to drive your SEO strategy

Accurate keywords are the core of any SEO strategy, but how do you figure out which ones will work? If there was one takeaway from our […]
May 8, 2017

Risky business: How to handle PR nightmares

Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis management. In the last […]
May 1, 2017

Push vs. pull marketing: How millennials are changing the game

Though some members of other generations may give them a bad rap, millennials are challenging how companies have faithfully marketed their products for decades. Millennials may […]
December 7, 2016

Even “boring” industries need marketing

At Corporate Ink, we’ve heard it many times: “I love the work you guys do, but the stuff my company does just isn’t that interesting. I’m […]