December 5, 2024
Public relations can often feel like the wild card in the B2B tech marketing mix. Unlike digital advertising or demand generation, PR agency outcomes can be […]
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November 6, 2024
Finding the right B2B tech PR agency is essential for B2B startups, scale-ups and category leaders. Here are seven key factors to evaluate when looking for […]
November 4, 2024
Corporate Ink is an award-winning Boston PR firm specializing in B2B tech and SaaS – and one of the best public relations agencies in Boston. Our […]
July 7, 2022
March 25, 2022
PR measurement has a data problem. Not a scarcity of data, but a refusal to use it honestly. In this piece, Corporate Ink CEO Greg Hakim […]
December 23, 2021
PR strategies need to be connected to the needs of your prospects — so in that sense, no two PR strategies should be the same.
February 24, 2021
Email marketing is the most influential source of information for B2B audiences. That’s not surprising considering within the first 15 minutes of waking up, 4 out […]
August 6, 2020
The escalation of COVID-19 has impacted every aspect of our lives. From upending our personal and professional lives to creating economic instability, the pandemic has majorly […]
July 8, 2020
Campaign performance and audience receptivity are directly linked – for better, or worse. We have all seen this play out. When anticipated and executed correctly, brands […]