July 7, 2022
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March 25, 2022
PR measurement has a data problem. Not a scarcity of data, but a refusal to use it honestly. In this piece, Corporate Ink CEO Greg Hakim […]
December 23, 2021
PR strategies need to be connected to the needs of your prospects — so in that sense, no two PR strategies should be the same.
February 24, 2021
Email marketing is the most influential source of information for B2B audiences. That’s not surprising considering within the first 15 minutes of waking up, 4 out […]
August 6, 2020
The escalation of COVID-19 has impacted every aspect of our lives. From upending our personal and professional lives to creating economic instability, the pandemic has majorly […]
July 8, 2020
Campaign performance and audience receptivity are directly linked – for better, or worse. We have all seen this play out. When anticipated and executed correctly, brands […]
June 30, 2020
Social media is an essential part of every marketing strategy. It influences the things we do, the decisions we make, and constantly exposes us to new […]
May 13, 2020
With most in-person events canceled for the foreseeable future, marketers are re-allocating event budgets and looking for new ways to bring in leads. Here are a […]
March 18, 2020
Wondering whether your B2B organization is cut out for social media? Like any good marketer—we know a decision like this needs to be backed by data. […]