G2 – What Is PR Measurement? How to Showcase Your PR Success

PR measurement has a data problem. Not a scarcity of data, but a refusal to use it honestly. In this piece, Corporate Ink CEO Greg Hakim argues that B2B communicators are still hiding behind vanity metrics like clip counts and ad value equivalency, while the real work is connecting PR to revenue, hiring, competitive position, and market share.

He lays out eight KPIs worth tracking, from share of voice and message pull-through to pipeline influence and SEO impact, and makes the case that PR only earns its seat at the table when measured against business outcomes, not media activity.