Having worked in public relations (PR) for over 20 years, I’ve seen my fair share of changes and improvements as the industry has evolved. Although the goal of PR remains the same (getting our clients’ news in front of the best reporters, hooking them for an interview and landing some sweet coverage), the methods used on a day-to-day basis have changed substantially.
Join me as I take you on a trip through years past.
It seems dire, right? Thankfully, PR professionals presently have a wealth of resources and technologies to use for reporter outreach and presenting results to clients.
As PR continues to evolve, some truths remain (and will for years to come) that every PR pro should do to be successful:
Interested in following the key PR trends? Download Corporate Ink’s report on the key PR and marketing trends in 2022.