July 8, 2020

Four Tips to Better Understand Your Audience

Campaign performance and audience receptivity are directly linked – for better, or worse. We have all seen this play out. When anticipated and executed correctly, brands […]
June 30, 2020

World Social Media Day 2020: Connecting the world from a distance

Social media is an essential part of every marketing strategy. It influences the things we do, the decisions we make, and constantly exposes us to new […]
May 13, 2020

Going Virtual: How to Shift Your In-Person Event Marketing Strategy

With most in-person events canceled for the foreseeable future, marketers are re-allocating event budgets and looking for new ways to bring in leads. Here are a […]
April 1, 2020

COVID-19: 9 Ways to Adjust your Marketing and PR Strategy

COVID-19: 9 Ways to Adjust your Marketing and PR Strategy The coronavirus has impacted every part of our lives. Our thoughts go first and foremost to […]
March 18, 2020

B2B Social Media Marketing: 10 stats that prove it’s worth the investment

Wondering whether your B2B organization is cut out for social media? Like any good marketer—we know a decision like this needs to be backed by data. […]
March 6, 2020

CI’s Take: Three Lessons B2B Marketers Can Learn from B2C

February may be the shortest month of the year, but it’s packed with a ton of celebrations. And in a profession that revolves around timing and […]
December 17, 2019

The Next Generation of Corporate Ink

Ten years ago this week, I joined Corporate Ink. And today, I’m excited to share that I’ve acquired the agency. It’s been a wild and fulfilling […]
September 30, 2019

Video and Your Media Strategy in an Increasingly Digital World

The rise of digital has brought traditional public relations to a whole new level, leveraging integrated media as a means to engage audiences through story-driven, multi-media […]
September 23, 2019

PR and Marketing Strategy: Don’t Let Your Plan Block the Path to Success

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” ― Dwight D. Eisenhower As a career PR and marketing […]