February 2, 2026
TL;DR: Generative Engine Optimization (GEO) determines whether AI tools like ChatGPT and Gemini surface and recommend your supply chain tech brand. In 2026, GEO is driven […]
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January 23, 2026
Every marketing leader, and their PR agencies, should be thinking bigger and smarter when it comes to B2B tech PR strategy in 2026. Sales cycles are […]
December 1, 2025
TL; DR: B2B PR drives pipeline by increasing AI visibility, shaping buyer perception, accelerating deals, and influencing target accounts. Modern PR measurement focuses on five core […]
July 25, 2024
Reaching target audiences today is both easy and hard. On one hand, it’s easy because there are countless media channels and platforms to share content and […]
May 30, 2024
Demand for cyber and risk management technology remains strong. In fact, nearly a third of companies (28%) have increased their risk management technology budgets. Gartner expects […]