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January 9, 2025

Published by Victoria Stevenson at January 9, 2025

Breaking Through the Noise: How to Win Buyer Attention in ProcureTech

Procurement technology (ProcureTech) is booming. With over 1,000 startups in the ecosystem and 75% claiming to leverage AI, the competitive noise is deafening. As a ProcureTech […]

December 18, 2024

Published by Corporate Ink at December 18, 2024

Building Buyer Trust: The Importance of Public Relations and Three Essential Strategies for Success

Marketing today is more challenging than ever. Modern marketing leaders face shrinking budgets, stringent data privacy regulations, and diminishing public trust – brought about by the […]

December 5, 2024

Published by Greg Hakim at December 5, 2024

How to Measure the Business Value of PR in B2B Technology

Public relations can often feel like the wild card in the B2B tech marketing mix. Unlike digital advertising or demand generation, PR agency outcomes can be […]