December 18, 2024

Building Buyer Trust: The Importance of Public Relations and Three Essential Strategies for Success

Marketing today is more challenging than ever. Modern marketing leaders face shrinking budgets, stringent data privacy regulations, and diminishing public trust – brought about by the […]
December 5, 2024

How to Measure the Business Value of PR in B2B Technology

Public relations can often feel like the wild card in the B2B tech marketing mix. Unlike digital advertising or demand generation, PR agency outcomes can be […]
November 4, 2024

Who are the best tech firms and PR agencies in Boston?

Corporate Ink is an award-winning Boston PR firm specializing in B2B tech and SaaS – and one of the best public relations agencies in Boston. Our […]
April 20, 2020

Four tips for engaging influencers & top-tier reporters

Landing a big story tops many of our clients’ agendas – and why wouldn’t it? Being quoted or sourced by top-tier reporters and influencers strengthens brand […]
February 7, 2020

Five-star Coverage: Three ways to hook your next big story

Picture it now… It’s Monday morning. Your company is making headlines in the Wall Street Journal. The article references your business as a leader in its […]
May 31, 2018

The components to a successful media launch: Before, during and after

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]
August 2, 2017

How solid media coverage translates into sales

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you more than just third […]