January 16, 2025
What B2B PR strategy shifts will we see in 2025? Here’s what we’re watching – with an extra emphasis on the B2B tech and SaaS landscape. […]
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January 9, 2025
Procurement technology (ProcureTech) is booming. With over 1,000 startups in the ecosystem and 75% claiming to leverage AI, the competitive noise is deafening. As a ProcureTech […]
December 18, 2024
Marketing today is more challenging than ever. Modern marketing leaders face shrinking budgets, stringent data privacy regulations, and diminishing public trust – brought about by the […]
December 5, 2024
Public relations can often feel like the wild card in the B2B tech marketing mix. Unlike digital advertising or demand generation, PR agency outcomes can be […]
November 6, 2024
Finding the right PR agency is essential for B2B startups, scale-ups and category leaders. Here are seven key factors to evaluate when looking for a firm. […]
November 4, 2024
Corporate Ink is an award-winning Boston PR firm specializing in B2B tech and SaaS – and one of the best public relations agencies in Boston. Our […]
February 24, 2021
Email marketing is the most influential source of information for B2B audiences. That’s not surprising considering within the first 15 minutes of waking up, 4 out […]
August 6, 2020
The escalation of COVID-19 has impacted every aspect of our lives. From upending our personal and professional lives to creating economic instability, the pandemic has majorly […]
July 8, 2020
Campaign performance and audience receptivity are directly linked – for better, or worse. We have all seen this play out. When anticipated and executed correctly, brands […]