April 10, 2017
Scoring targeted, on-message media coverage is always a win – but it’s only the first step. After the story goes live and the initial excitement dies […]
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December 7, 2016
At Corporate Ink, we’ve heard it many times: “I love the work you guys do, but the stuff my company does just isn’t that interesting. I’m […]
August 29, 2016
Save money. Reduce Risk. Increase efficiency. If you are a procurement or sourcing vendor, it’s likely that these three messages are baked into your sales and […]
April 28, 2016
Chipotle’s months-long E. coli outbreak has had everyone talking about food safety. Between the media reporting a dramatic dip in sales, experts commenting on the future […]
December 3, 2015
It seems like everyone is talking about millennials – still. For the past few years, marketers, journalists and brands have been intrigued by this rising, highly […]
July 16, 2015
Corporate Ink recently visited one of Boston’s hottest attractions, Escape the Room, where after a long day of work, we decided to lock ourselves in a […]
April 9, 2015
“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There […]
August 29, 2014
How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them? That’s our job–hitting it […]
January 2, 2013
There are many pieces to the integrated marketing puzzle. When constructed properly, the outcome can be a thing of beauty. But if one or two puzzle […]