August 6, 2020

Marketing Do’s and Don’ts During a Pandemic

The escalation of COVID-19 has impacted every aspect of our lives. From upending our personal and professional lives to creating economic instability, the pandemic has majorly […]
July 8, 2020

Four Tips to Better Understand Your Audience

Campaign performance and audience receptivity are directly linked – for better, or worse. We have all seen this play out. When anticipated and executed correctly, brands […]
June 30, 2020

World Social Media Day 2020: Connecting the world from a distance

Social media is an essential part of every marketing strategy. It influences the things we do, the decisions we make, and constantly exposes us to new […]
May 20, 2020

Corporate Ink in the Community: Potcake Puppy Palace

As many of you know, I currently live in sunny Nassau, Bahamas. The island is known for its crystal-clear water, blue skies and tall palm trees. […]
May 13, 2020

Going Virtual: How to Shift Your In-Person Event Marketing Strategy

With most in-person events canceled for the foreseeable future, marketers are re-allocating event budgets and looking for new ways to bring in leads. Here are a […]
April 22, 2020

Three Reasons to Plan for a Sustainable Future, Even After Earth Day

With so much on our minds lately, it’s important to take some time to stop and smell the roses. Although every part of our lives has […]
April 20, 2020

Four tips for engaging influencers & top-tier reporters

Landing a big story tops many of our clients’ agendas – and why wouldn’t it? Being quoted or sourced by top-tier reporters and influencers strengthens brand […]
April 1, 2020

COVID-19: 9 Ways to Adjust your Marketing and PR Strategy

COVID-19: 9 Ways to Adjust your Marketing and PR Strategy The coronavirus has impacted every part of our lives. Our thoughts go first and foremost to […]
March 18, 2020

B2B Social Media Marketing: 10 stats that prove it’s worth the investment

Wondering whether your B2B organization is cut out for social media? Like any good marketer—we know a decision like this needs to be backed by data. […]