December 1, 2025
TL; DR: B2B PR drives pipeline by increasing AI visibility, shaping buyer perception, accelerating deals, and influencing target accounts. Modern PR measurement focuses on five core […]
- All
- 2022 Marketing Strategies
- Best Practices
- Content
- Corporate Ink
- Digital Marketing
- Economy
- Email and Nurturing
- ESG & Sustainability
- Industry Talk
- Leadership
- Manufacturing/Industrial
- Marketing
- Media
- Media Relations
- Professional Development
- Public Relations
- Risk and Compliance
- SEM/ SEO
- Social Media
- Supply Chain
- This is CI
- Uncategorized
- Video
- Work/Life Balance
November 4, 2025
Your next enterprise customer won’t find you on Google or the Gartner’s MQ. Instead, they’ll start their search by asking ChatGPT, Gemini, or Perplexity for the […]
August 11, 2025
Thought leadership has long been a cornerstone of credibility and market influence for SaaS companies. A sharp byline, a strong quote and a smart presence on […]
August 8, 2025
The SaaS buying journey used to start with Google, peer recommendations, analyst reports, advertisements and inbound marketing. Something visible. Something trackable. That still happens. But it’s […]
August 7, 2025
B2B tech buyers are increasingly turning to ChatGPT, Gemini, and other generative engines to identify solutions. They’re asking for market overviews, software recommendations, vendor comparisons, recommendations […]
April 24, 2025
The working world is in the middle of a connectivity crisis. Despite more tools, more meetings, and more talk about culture, many employees are feeling less […]
March 31, 2023
As Women’s History Month comes to a close, we asked a few of our team members to share which women inspire them and why. Some draw […]
December 15, 2021
The dictionary defines an ‘emerging professional’ as “an individual who is still a student or has less than five years of post-graduation experience.” While this is […]
September 27, 2021
What is the top benefit of working at Corporate Ink? It’s a great question, but if you ask anyone on our team, the response will be […]