August 11, 2025
Thought leadership has long been a cornerstone of credibility and market influence for SaaS companies. A sharp byline, a strong quote and a smart presence on […]
- All
- 2022 Marketing Strategies
- Best Practices
- Content
- Corporate Ink
- Digital Marketing
- Economy
- Email and Nurturing
- ESG & Sustainability
- Industry Talk
- Leadership
- Manufacturing/Industrial
- Marketing
- Media
- Media Relations
- Professional Development
- Public Relations
- Risk and Compliance
- SEM/ SEO
- Social Media
- Supply Chain
- This is CI
- Uncategorized
- Video
- Work/Life Balance
August 8, 2025
The SaaS buying journey used to start with Google, peer recommendations, analyst reports, advertisements and inbound marketing. Something visible. Something trackable. That still happens. But it’s […]
August 7, 2025
B2B tech buyers are increasingly turning to ChatGPT, Gemini, and other generative engines to identify solutions. They’re asking for market overviews, software recommendations, vendor comparisons, recommendations […]
April 24, 2025
The working world is in the middle of a connectivity crisis. Despite more tools, more meetings, and more talk about culture, many employees are feeling less […]
April 10, 2025
The demand for cyber tech is surging as organizations grapple with escalating threats. Most (90%) cybersecurity and risk leaders expect budget increases this year as their […]
January 16, 2025
What B2B PR strategy shifts will we see in 2025? Here’s what we’re watching – with an extra emphasis on the B2B tech and SaaS landscape. […]
January 9, 2025
Procurement technology (ProcureTech) is booming. With over 1,000 startups in the ecosystem and 75% claiming to leverage AI, the competitive noise is deafening. As a ProcureTech […]
December 20, 2024
Greg Hakim’s 15th anniversary at Corporate Ink is a milestone worth celebrating. Over the past decade and a half, Greg has built more than just a […]
December 18, 2024
Marketing today is more challenging than ever. Modern marketing leaders face shrinking budgets, stringent data privacy regulations, and diminishing public trust – brought about by the […]