January 16, 2025
What B2B PR strategy shifts will we see in 2025? Here’s what we’re watching – with an extra emphasis on the B2B tech and SaaS landscape. […]
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January 9, 2025
Procurement technology (ProcureTech) is booming. With over 1,000 startups in the ecosystem and 75% claiming to leverage AI, the competitive noise is deafening. As a ProcureTech […]
December 18, 2024
Marketing today is more challenging than ever. Modern marketing leaders face shrinking budgets, stringent data privacy regulations, and diminishing public trust – brought about by the […]
December 5, 2024
Public relations can often feel like the wild card in the B2B tech marketing mix. Unlike digital advertising or demand generation, PR agency outcomes can be […]
November 6, 2024
Finding the right PR agency is essential for B2B startups, scale-ups and category leaders. Here are seven key factors to evaluate when looking for a firm. […]
November 4, 2024
Corporate Ink is an award-winning Boston PR firm specializing in B2B tech and SaaS – and one of the best public relations agencies in Boston. Our […]
October 5, 2021
As we look back on the breaking supply chain news throughout September, there is a lot to unpack. Between the non-stop chip shortages, the delta variant, […]
August 4, 2021
July was another month of non-stop action across the supply chain. From the continued labor shortage, natural disasters and more, procurement and supply chain professionals had […]
April 22, 2020
With so much on our minds lately, it’s important to take some time to stop and smell the roses. Although every part of our lives has […]