Marketing today is more challenging than ever. Modern marketing leaders face shrinking budgets, stringent data privacy regulations, and diminishing public trust – brought about by the […]
Public relations can often feel like the wild card in the B2B tech marketing mix. Unlike digital advertising or demand generation, PR agency outcomes can be […]
Finding the right PR agency is essential for B2B startups, scale-ups and category leaders. Here are seven key factors to evaluate when looking for a firm. […]
As we look back on the breaking supply chain news throughout September, there is a lot to unpack. Between the non-stop chip shortages, the delta variant, […]
July was another month of non-stop action across the supply chain. From the continued labor shortage, natural disasters and more, procurement and supply chain professionals had […]
There are several big supply chain trends today that marketers should be paying attention to – and acting on – to raise awareness and drive growth. […]
To most, the term “supply chain” paints a monotonous picture of yellow hard hats and lengthy assembly lines on a factory floor. While this may have […]