December 1, 2025
TL; DR: B2B PR drives pipeline by increasing AI visibility, shaping buyer perception, accelerating deals, and influencing target accounts. Modern PR measurement focuses on five core […]
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November 4, 2025
Your next enterprise customer won’t find you on Google or the Gartner’s MQ. Instead, they’ll start their search by asking ChatGPT, Gemini, or Perplexity for the […]
August 11, 2025
Thought leadership has long been a cornerstone of credibility and market influence for SaaS companies. A sharp byline, a strong quote and a smart presence on […]
August 8, 2025
The SaaS buying journey used to start with Google, peer recommendations, analyst reports, advertisements and inbound marketing. Something visible. Something trackable. That still happens. But it’s […]
August 7, 2025
B2B tech buyers are increasingly turning to ChatGPT, Gemini, and other generative engines to identify solutions. They’re asking for market overviews, software recommendations, vendor comparisons, recommendations […]
April 24, 2025
The working world is in the middle of a connectivity crisis. Despite more tools, more meetings, and more talk about culture, many employees are feeling less […]
April 10, 2025
The demand for cyber tech is surging as organizations grapple with escalating threats. Most (90%) cybersecurity and risk leaders expect budget increases this year as their […]
January 16, 2025
What B2B PR strategy shifts will we see in 2025? Here’s what we’re watching – with an extra emphasis on the B2B tech and SaaS landscape. […]
January 9, 2025
Procurement technology (ProcureTech) is booming. With over 1,000 startups in the ecosystem and 75% claiming to leverage AI, the competitive noise is deafening. As a ProcureTech […]