August 11, 2025

The Earned Authority Loop: Why Generative Engines Love Thought Leadership

Thought leadership has long been a cornerstone of credibility and market influence for SaaS companies. A sharp byline, a strong quote and a smart presence on […]
August 8, 2025

The Invisible Funnel: How Earned Media Shapes the AI Discovery Journey

The SaaS buying journey used to start with Google, peer recommendations, analyst reports, advertisements and inbound marketing. Something visible. Something trackable. That still happens. But it’s […]
August 7, 2025

The AI-First PR and Generative Engine Optimization Playbook: How to Influence B2B Buyers Before They Search ChatGPT

B2B tech buyers are increasingly turning to ChatGPT, Gemini, and other generative engines to identify solutions. They’re asking for market overviews, software recommendations, vendor comparisons, recommendations […]
April 24, 2025

Redefining Connection at Work: Why It Matters More Than Ever

The working world is in the middle of a connectivity crisis.  Despite more tools, more meetings, and more talk about culture, many employees are feeling less […]
May 2, 2024

Celebrating Success: Inside Corporate Ink’s Award-Winning Culture

Celebrating Success: Inside Corporate Ink’s Award-Winning Culture Corporate Ink is on fire, and we’re not just talking about our killer PR game. Since the start of […]
April 27, 2023

CI In the News: Boston Business Journal Names Corporate Ink a 2023 Best Places to Work

We did it, again. The Boston Business Journal (BBJ) has named Corporate Ink to its 2023 Best Places to Work — the BBJ’s exclusive ranking of the Massachusetts […]
December 20, 2022

Corporate Ink’s Year in Review: Big Wins & Reasons to Celebrate

There was never a dull moment in 2022. The Student Debt Relief Plan was announced, Patagonia’s owner stepped up to fight climate change and Swifties got […]