February 2, 2026
TL;DR: Generative Engine Optimization (GEO) determines whether AI tools like ChatGPT and Gemini surface and recommend your supply chain tech brand. In 2026, GEO is driven […]
- All
- 2022 Marketing Strategies
- Best Practices
- Content
- Corporate Ink
- Digital Marketing
- Economy
- Email and Nurturing
- ESG & Sustainability
- Industry Talk
- Leadership
- Manufacturing/Industrial
- Marketing
- Media
- Media Relations
- Professional Development
- Public Relations
- Risk and Compliance
- SEM/ SEO
- Social Media
- Supply Chain
- This is CI
- Uncategorized
- Video
- Work/Life Balance
January 23, 2026
Every marketing leader, and their PR agencies, should be thinking bigger and smarter when it comes to B2B tech PR strategy in 2026. Sales cycles are […]
December 1, 2025
TL; DR: B2B PR drives pipeline by increasing AI visibility, shaping buyer perception, accelerating deals, and influencing target accounts. Modern PR measurement focuses on five core […]
July 25, 2018
Behind every great company is a great PR pro. Okay, we may have altered that old saying a bit, but it still holds true; a company’s […]