February 2, 2026

GEO in 2026: What Supply Chain Tech Providers Need to Know 

TL;DR: Generative Engine Optimization (GEO) determines whether AI tools like ChatGPT and Gemini surface and recommend your supply chain tech brand. In 2026, GEO is driven […]
January 23, 2026

Six Resolutions for Your B2B Tech PR Strategy in 2026 

Every marketing leader, and their PR agencies, should be thinking bigger and smarter when it comes to B2B tech PR strategy in 2026.  Sales cycles are […]
December 1, 2025

The New PR Math: How B2B Tech Brands Actually Measure Sales Impact in 2026 and Connect PR to Pipeline 

TL; DR: B2B PR drives pipeline by increasing AI visibility, shaping buyer perception, accelerating deals, and influencing target accounts. Modern PR measurement focuses on five core […]