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April 10, 2017

Published by Greg Hakim at April 10, 2017

Beyond the coverage: How to use media to drive pipeline

Scoring targeted, on-message media coverage is always a win – but it’s only the first step. After the story goes live and the initial excitement dies […]

August 29, 2014

Published by Abbie Holmes at August 29, 2014

5 Tips to Break through the 12,000 Emails Reporters Receive–and Delete–Each Year

How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them? That’s our job–hitting it […]