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December 1, 2025

Published by Greg Hakim at December 1, 2025

The New PR Math: How B2B Tech Brands Actually Measure Sales Impact in 2026 and Connect PR to Pipeline

TL; DR: B2B PR drives pipeline by increasing AI visibility, shaping buyer perception, accelerating deals, and influencing target accounts. Modern PR measurement focuses on five core […]

February 7, 2020

Published by Victoria Stevenson at February 7, 2020

Five-star Coverage: Three ways to hook your next big story

Picture it now… It’s Monday morning. Your company is making headlines in the Wall Street Journal. The article references your business as a leader in its […]