Marketing Do’s and Don’ts During a Pandemic
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Every five seconds, 205,000 Facebook posts are uploaded, 23,000 tweets are posted, and 3,200 photos are put on Instagram. That’s also the amount of time you have to capture users’ attention on any of these platforms. Just five seconds.
When the pressure is on, you only have one shot, one opportunity to engage your audience. Will you capture it, or just let it slip? (If you got that reference to Eminem’s Lose Yourself, DM me to claim your prize).
When developing copy for your social ads, keep in mind these five, 5-second reminders and you are sure to find success:
- Treat your audience how you want to be treated: that means throwing the jargon out the window and having a voice that reflects what we all are – humans. Too often brands forget there’s a human on the other end of the platform, don’t fall victim to this mistake.
- Quickly and clearly communicate your message: be clear about what you want them to know, but remember you don’t have a lot of time (or characters!) so entice them to want to learn more.
- Think about what’s in it for the user: what are you sharing and where can they find it? Include a strong CTA so they don’t have to connect the dots between your offer and the value it will bring.
- A picture’s worth a thousand words: some say the visual is even more important than the copy itself – and most of the time, I agree! The imagery is key to stopping the infamous thumb-scroll most users are doing through their feeds. Use your visual as bait to reel them into your copy and your message.
- Read the room: your content should be relevant to what your audience is experiencing in the moment. The recent pandemic is a prime example of this with many brands shifting their strategies and content calendars to more relevant messaging and engagement opportunities.
So, there you have it. Twenty-five seconds worth of reminders to help create impact that lasts well beyond the 5-second rule.
Want to see these tips in action? Check out Corporate Ink’s Twitter or LinkedIn pages.
