five seconds, 205,000 Facebook posts are uploaded, 23,000 tweets are posted,
and 3,200 photos are put on Instagram. That’s also the amount of time you have
to capture users’ attention on any of these platforms. Just
When the pressure is on, you only have one shot, one
opportunity to engage your audience. Will you capture it, or just let it slip?
(If you got that reference to Eminem’s Lose Yourself, DM me to claim your prize).
When developing copy for your social ads, keep in mind these five, 5-second reminders and you are sure to find success:
your audience how you want to be treated: that means throwing the jargon
out the window and having a voice that reflects what we all are – humans. Too
often brands forget there’s a human on the other end of the platform, don’t
fall victim to this mistake.
and clearly communicate your message: be clear about what you want them to
know, but remember you don’t have a lot of time (or characters!) so entice them
to want to learn more.
about what’s in it for the user: what are you sharing and where can they
find it? Include a strong CTA so they don’t have to connect the dots between
your offer and the value it will bring.
picture’s worth a thousand words: some say the visual is even more
important than the copy itself – and most of the time, I agree! The imagery is
key to stopping the infamous thumb-scroll most users are doing through their
feeds. Use your visual as bait to reel them into your copy and your message.
the room: your content should be relevant to what your audience is
experiencing in the moment. The recent pandemic is a prime example of this with
brands shifting their strategies and content calendars to more relevant
messaging and engagement opportunities.
So, there you have it. Twenty-five seconds worth of
reminders to help create impact that lasts well beyond the 5-second rule.
Want to see these tips in action? Check out Corporate Ink’s Twitter or LinkedIn pages.