One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]
There are several big supply chain trends today that marketers should be paying attention to – and acting on – to raise awareness and drive growth. […]
Leading supply chains are powerful tools for driving a business forward, especially when combined with the marketing department’s insights and perspective. Learn more on Corporate Ink’s […]
Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis management. In the last […]
Though some members of other generations may give them a bad rap, millennials are challenging how companies have faithfully marketed their products for decades. Millennials may […]
“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There […]
There are many pieces to the integrated marketing puzzle. When constructed properly, the outcome can be a thing of beauty. But if one or two puzzle […]