
Five B2B Public Relations and Marketing Strategy Shifts for 2025
January 16, 2025
Nearly 90% of U.S. companies have faced cyber fraud —proof that the cybersecurity landscape is evolving faster than ever. From rising data breaches and GenAI-driven fraud to shifting regulations and vendor risks, businesses are doubling down on cybersecurity investments to protect their most valuable assets.
Companies are rethinking their cybersecurity strategies and turning to technology to bolster their defenses. The surge in tech demand has made the B2B cybersecurity tech market more competitive than ever.
To stand out, cybersecurity vendors must prioritize brand awareness, credibility, and market reach. The media – and your public relations strategy -plays a big role in making that happen. Here are 19 must-follow cybersecurity publications in 2025 to stay ahead of the curve (listed alphabetically):
Key Publications for Cybersecurity Tech Providers:
- BleepingComputer – A trusted resource for cybersecurity professionals, providing breaking news on ransomware, data breaches, and security patches.
- CIO Dive – A publication offering insights into cybersecurity strategies and risk management from the perspective of C-suite executives.
- CIO Magazine – Offers articles and insights on IT risk management, with a growing emphasis on cybersecurity, compliance, and digital transformation.
- CSO Online – Provides analysis and best practices for chief security officers and senior cybersecurity executives, with a focus on advanced security strategies.
- Cyber Defense Magazine – A comprehensive platform for news, insights, and analysis on cybersecurity, with a focus on industry threats, defenses, and best practices.
- Cybersecurity Insider – Provides valuable insights on enterprise cybersecurity issues, including threat analysis, compliance, and risk management strategies.
- Dark Reading – A leading online resource for cybersecurity news, covering emerging threats, vulnerabilities, and the latest security technologies.
- Enterprise Security News – Covers breaking news in cybersecurity and enterprise risk management, focusing on the latest technologies and security strategies.
- Help Net Security – A respected cybersecurity publication providing insights into threat intelligence, incident response, and cybersecurity best practices.
- Infosecurity Magazine – Covers the latest news in information security, offering expert analysis on risk management, threat intelligence, and compliance issues.
- KrebsOnSecurity – Investigates cybercrime, data breaches, and emerging cybersecurity threats, offering expert insights into the latest security incidents.
- Risk Management Magazine – While traditionally covering broader risk management strategies, this publication now emphasizes cybersecurity risks and best practices.
- Risk.net – Covers financial and cybersecurity risk management, with expert perspectives on the intersection of cybersecurity and enterprise risk.
- SC Magazine – Delivers in-depth news on cybersecurity, including threat intelligence, data protection, and the impact of emerging technologies like AI on security.
- SecurityWeek – A comprehensive cybersecurity news platform, covering a wide range of topics, including malware, privacy, policy, and AI-powered security tools.
- TechRepublic Security – Offers expert advice, strategies, and news for security professionals, covering everything from compliance issues to AI-driven security technologies.
- The Hacker News – Offers up-to-the-minute coverage on hacking news, cybersecurity incidents, and critical vulnerabilities, helping professionals stay ahead of threats.
- Threatpost – In-depth coverage of breaking cybersecurity news, vulnerabilities, and cyberattacks, with expert commentary on current security trends.
- ZDNet – Features articles and insights on how businesses can improve their cybersecurity posture, with coverage on cyber defense strategies and policy updates.
Cybersecurity and Risk Tech Public Relations Agency
Corporate Ink specializes in helping cybersecurity and risk tech providers elevate their brand presence, reach more buyers, differentiate their solutions, and generate increased sales demand.
We have extensive experience across the cybersecurity space–including third-party risks, AI-driven security solutions, and more. Our PR experts know the market, the media landscape, storylines, and most importantly, how to drive action with cybersecurity tech buyers. Contact us today for a complimentary assessment on how to elevate your brand profile and establish market leadership in the cybersecurity and risk arena–or learn more about our cybersecurity tech public relations practice.