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2022 PR and Marketing Strategies

Driving Growth, Impact and Performance

Corporate Ink takes a deep dive into the biggest B2B tech marketing strategies, investments and opportunities.


Corporate Ink's State of Marketing report provides a birds-eye view on the top marketing and PR strategies, goals, investments and skill gaps in 2022. You'll find insight gathered from B2B marketing leaders on experiential and interactive content investments, where PR offers the most value and the largest skill-gaps for marketing teams.

Download the report now and optimize your 2022 marketing strategy.



    Marketing Strategy Survey Snapshots

    In Corporate Ink's survey, you will find:



    Corporate Ink's latest content for 2022 marketing strategies

    July 27, 2022
    ESG tech marketing

    The ESG Tech Opportunity: Marketing Strategies to Lead & Scale

    The environmental, social and governance (ESG) market is taking off – and so is the conversation. There’s plenty of opportunity on the table for technology providers. […]
    March 31, 2022

    Most In-Demand Marketing Skills for 2022

    The “Great Resignation” is in full swing, and marketing employers aren’t immune. According to MarketingWeek, 60% of marketers plan to change jobs and half plan on […]
    March 21, 2022

    Lead Generation Strategies for 2022

    When it comes to business growth, marketers know the key is acquiring and nurturing leads. According to Corporate Ink’s recent pulse survey of B2B executives and […]
    March 3, 2022

    Level Up Your Content Strategy: Tips for 2022

    We’ve said it before and we’ll say it again — content is king, and that’s not changing anytime soon. According to Corporate Ink’s recent pulse survey […]

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