2022 PR and Marketing Strategies
Driving Growth, Impact and Performance
Corporate Ink takes a deep dive into the biggest B2B tech marketing strategies, investments and opportunities.
Corporate Ink's State of Marketing report provides a birds-eye view on the top marketing and PR strategies, goals, investments and skill gaps in 2022. You'll find insight gathered from B2B marketing leaders on experiential and interactive content investments, where PR offers the most value and the largest skill-gaps for marketing teams.
Download the report now and optimize your 2022 marketing strategy.
Marketing Strategy Survey Snapshots
In Corporate Ink's survey, you will find:
How to leverage PR's expected growth to create real brand value and awareness.
How much growth are B2B tech companies expecting in 2022.
B2B marketing leaders top priorities for the new year.
Where and how marketing investments will change in 2022.
How to elevate your content marketing programs with innovative pieces of content.
Where are the largest skill gaps in 2022 and how should you fill them on your team.
Corporate Ink's latest content for 2022 marketing strategies
July 27, 2022
The environmental, social and governance (ESG) market is taking off – and so is the conversation. There’s plenty of opportunity on the table for technology providers. […]
March 31, 2022
The “Great Resignation” is in full swing, and marketing employers aren’t immune. According to MarketingWeek, 60% of marketers plan to change jobs and half plan on […]
March 21, 2022
When it comes to business growth, marketers know the key is acquiring and nurturing leads. According to Corporate Ink’s recent pulse survey of B2B executives and […]
March 3, 2022
We’ve said it before and we’ll say it again — content is king, and that’s not changing anytime soon. According to Corporate Ink’s recent pulse survey […]