What to Look for When Hiring a B2B Tech PR Agency
November 6, 2024
Boston PR Firm Meets Criteria of World’s Largest Partnership of Independent PR Firms for Quality of Service, Management Practices
Corporate Ink, a leading B2B public relations agency, recently passed the Worldcom Public Relations Group’s rigorous peer review of its service delivery, business and agency management process. The Worldcom Peer Review is the communications industry’s most comprehensive peer review process to ensure partners satisfy the Group’s measurement criteria for overall quality and professionalism.
Corporate Ink received strong marks in the three categories evaluated—strategic approach, client satisfaction and Worldcom partner performance.Corporate Ink’s Peer Review was judged by a team of senior agency leaders who evaluate performance metrics, client evaluations, quality control and management standards.
“Worldcom is the only global public relations partnership to require its partners to undergo a peer review, and it is a rigorous process,” said Todd Lynch, Worldcom’s managing director. “We evaluate performance on many criteria, including our Group standards and our profession’s standards for social media and measurement. Client feedback is also included so that our Board has a 360-degree view of performance and practices.”
Worldcom is the largest partnership of independent public relations firms in the world, with more than 85 agencies in 115 major cities on six continents. Corporate Ink is the exclusive representative for the Group in Boston and one of Worldcom’s leading PR agencies for B2B technology and SaaS companies.
“The Worldcom Public Relations Group has extremely high standards that make us better and elevate our profession as a whole,” said Greg Hakim, CEO of Corporate Ink. “Our clients benefit by gaining access to the top talent, PR agencies and specialists across every corner of the world – making it easier to scale globally.”
About Corporate Ink
Corporate Ink is a Boston-based virtual B2B tech public relations and content marketing agency that partners with clients to build brand awareness, increase sales demand and accelerate growth. The Boston PR firm has a 30-year track record of success across B2B and tech markets, with specializations in supply chain and procurement, enterprise risk and cyber, ESG, workforce and HR, AI and other SaaS technologies. Corporate Ink is an active partner of Worldcom, the world’s largest partnership of independent PR firms.
About The Worldcom Public Relations Group
The Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations firms, with 143 offices employing some 2,000 staff in 115 cities across six continents. In total, Worldcom partners reported combined revenue of US$300+ million last year from 3,034 clients. Established in 1988, the group was formed so that the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications – wherever in the world a client needs support. Partners serve national, international, and multinational clients, while retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate.
