The Next Generation of Corporate Ink
December 17, 2019
Five-star Coverage: Three ways to hook your next big story
February 7, 2020
CEO and President Greg Hakim joined Corporate Ink as an assistant account executive in December 2009. Over the past decade, he’s become an expert at shortening the path to success for both his people and clients—transforming it into a people-first agency that goes beyond traditional KPIs to deliver impactful results.
And while we’re fortunate enough to have gotten to know him beyond his PR and marketing savviness, we asked Greg to share a little bit more about himself. Here’s what we learned:
Q: Other than acquiring the company, what professional achievement are you most proud of?
A: Our client achievements. There have been so many over the years – exits, market making, major funding rounds, market share gains, industry leadership and more. There’s nothing better than identifying what truly matters at the beginning of a relationship and then helping our partners reach those objectives.
Q: What excites you most about the agency’s future?
A: Our people. We’ve never had a smarter and more ambitious team. As much as I have my own vision for Corporate Ink, I’m very excited to see where the team wants to take the business and the opportunities they see. I’ve been very fortunate in my career to work with incredibly smart and talented people, and have had countless opportunities to make an impact and grow professionally. I’m set on providing that same opportunity to our team today.
Q: In your opinion, what is the must-have skill(s) to succeed in the industry?
A: The first thing that comes to mind: the ability to turn complex topics and technologies into stories and messages that resonate. It’s not an easy task – especially in B2B tech – but it’s essential to everything we do.
The ability to be thoughtful about your work is also key. Doing work is easy. The real value lies with understanding why you are doing something, being intentional about the outcome, and using the results (good or bad) to improve.
Q: If you could have dinner with anyone, dead or alive, who would it be and why?
A: My mom. She passed away when I was in high school… so it’s been a while.
Q: What is the most embarrassing memory you’ve had at Corporate Ink:
A: Well sometimes our office is too clean… and I’ve been known to walk into a door (they are glass!) from time to time.
Q: One thing on your bucket list that you want to accomplish this year:
A: It’s not really a bucket list thing – but my goal is to find the balance between focusing on our firm, people, clients and my family… especially my 10-month old son Quentin.
Q: What’s something most people don’t know about you?
A: I know next to nothing (and care even less) about pop culture and celebrities. I can barely tell you the actors and actresses in my favorite TV shows and movies. I love and know sports extremely well, but you’ll never find me star-struck.
2020 will be a monumental year as we transition into the next generation of Corporate Ink, and there’s no one better equipped to lead the charge than Greg.
Check out his latest blog to learn more about the agency’s future.
