Supply Chain Marketing 3.0

A lot has changed since we last touched base with Supply Chain Marketing 2.0. For one, the supply chain industry in 2021 is closing in on Gartner’s 2017 revenue projection, with a 15.85 billion dollar valuation in 2020.

Even as the global supply chain faced unprecedented disruption the past two years, growth in the market has remained strong. This can be seen through the increased adoption of new technologies, a boom in e-commerce, increased spending on logistics and more. Now we face material and labor shortages, surging transportation costs and many more disruptions, and the global supply chain has become top priority for organizations everywhere.

The supply chain industry has more eyes on it now than ever before. Here are three key strategies for turning today’s volatile marketplace into an opportunity to stand out.

1. Stay current 

Whether you operate within sourcing optimization, spend analysis, managed services or logistics management, staying up to date with the latest supply chain news is crucial. Keeping up with news ensures that you’re able to proactively offer solutions, maintain revenue and grow amidst disruption. The breadth of issues currently facing global supply chains has created a new opportunity for brands to curate content that’s directly in-line with the challenges customers are facing.

2. Amplify your expertise

Being up-to-date with the rapidly changing market ensures your efforts reflect the challenges facing your customers, but what about your competitors? Supply chain practitioners have a new opportunity in the post-pandemic market to position themselves as industry thought leaders by offering insight into the current events and issues making headlines across the globe. Providing commentary with a unique perspective on the latest supply chain news that’s in line with your brand’s voice will influence the narrative around your business. This helps to establish authority and brand awareness and set you apart from competitors in the space.

3. Keep an eye on what’s to come

Supply chain shortages and disruptions may be the biggest conversation topic surrounding the industry, but as 2021 draws to a close, leaders within the space are looking at what trends will shape the year to come. In order to keep your supply chain marketing strategy fresh, stay ahead of the curve and keep an eye on what will shape the industry in 2022 (shameless plug: Corporate Ink is currently running a survey looking ahead to 2022 strategies and goals).

Newly amplified by an alarming IPCC report, enterprises around the globe like McDonalds are pleading to net zero value chains by 2050. A growing prioritization of technology is another topic to watch out for, as businesses seek to modernize supply chain operations. Understanding what focus points will impact the industry’s future allows you to future-proof your business strategy.

The supply chain industry has been all-but revolutionized within the last few years alone, and a newfound focus on the market means more change is sure to come. Instead of defaulting to old ways of working, revitalize your supply chain marketing strategy by capitalizing on the current moment. There’s never been a better time for supply chain leaders to stand out.

If you need help standing out and creating valuable content on current or future supply chain trends, contact us and we’ll show you how we can help.