Corporate Ink LogoCorporate Ink Logo - Boston Marketing AgencyCorporate Ink LogoCorporate Ink Logo
  • About
  • Clients
  • Services
  • Expertise
  • Careers
  • Contact
  • Blog
Working from Home Tips: The Do’s & Don’ts
March 16, 2020
COVID-19: 9 Ways to Adjust your Marketing and PR Strategy
April 1, 2020

B2B Social Media Marketing: 10 stats that prove it’s worth the investment

Published by Alexandra Aguiar at March 18, 2020
Categories
  • Best Practices
  • Digital Marketing
  • Marketing
  • Social Media
Tags
  • B2B Marketing
  • digital marketing
  • Social Media
  • social media marketing
  • social strategy

Wondering whether your B2B organization is cut out for social media?

Like any good marketer—we know a decision like this needs to be backed by data. So, we’ve rounded up the top-5 statistics that prove social is worth the investment for B2B marketers.


Still not convinced? Here are 5 more reasons social media is valuable to B2B marketers:

  1. Seventy-six percent of B2B tech companies use social media to drive results. (Articulate Marketing, 2019)
  2. LinkedIn generates a 2.74% visitor-to-lead conversion rate. (Weidert Group, 2019)
  3. By the end of 2020, social media ad spend is projected to reach $102 billion. (Statista)
  4. The average user spends 2 hours and 23 minutes browsing on social media per day. (GlobalWebIndex, 2019)
  5. Thirty-nine percent of customers only trust brands they’ve interacted with on social media. (Edelman, 2018)

Ready to up your social media game, but don’t know where to begin? Check out our foolproof tips to create a future-proof B2B social media strategy.

Share
0
mm
Alexandra Aguiar

Related posts

Marketing executives are watching the economy closely in the new year. Prepare for everything with must-watch 2023 economic trends.
January 9, 2023

Worried about a Recession in 2023? Here are 10 Must-Watch Economic Trends


Read more
Corporate Ink Account Director Chrissy Azevedo charts your path to ESG tech thought leadership with four easy steps.
November 10, 2022

ESG Tech Thought Leadership: Four Steps to Chart Your Path


Read more
Corporate Ink Account Manager Kerry Quintiliani shares tips for ESG tech content marketing.
October 11, 2022

Tips for ESG Tech Providers: Creating Content that Resonates & Educates


Read more

Comments are closed.

The Power of
Buyer-Centric PR

We are Corporate Ink - a buyer-centric B2B tech PR and content marketing agency in Boston. We build brands. We create demand. And we accelerate growth.

  • Twitter
  • LinkedIn
  • Instagram

About Us
Careers
Blog

Contact
Services
Expertise

    Interested in learning more? Fill out the contact form below and we'll provide you with the latest and greatest from Corporate Ink!

    © 2019 Corporate Ink. All Rights Reserved. InSightCCM.com