B2B Social Media Marketing: 10 stats that prove it’s worth the investment

Wondering whether your B2B organization is cut out for social media?

Like any good marketer—we know a decision like this needs to be backed by data. So, we’ve rounded up the top-5 statistics that prove social is worth the investment for B2B marketers.

Still not convinced? Here are 5 more reasons social media is valuable to B2B marketers:

1. Seventy-six percent of B2B tech companies use social media to drive results. (Articulate Marketing, 2019)
2. LinkedIn generates a 2.74% visitor-to-lead conversion rate. (Weidert Group, 2019)
3. By the end of 2020, social media ad spend is projected to reach $102 billion. (Statista)
4. The average user spends 2 hours and 23 minutes browsing on social media per day. (GlobalWebIndex, 2019)
5. Thirty-nine percent of customers only trust brands they’ve interacted with on social media. (Edelman, 2018)

Ready to up your social media game, but don’t know where to begin? Check out our foolproof tips to create a future-proof B2B social media strategy.