7 Questions to Ask Before Launching an Integrated Marketing Campaign

There are many pieces to the integrated marketing puzzle.

When constructed properly, the outcome can be a thing of beauty.  But if one or two puzzle pieces get lost — the business impact and ROI suffers.

Here are seven questions to ask before you launch your next campaign to ensure you get the most bang for your buck:

1. Perfecting the offer: What’s your offer? Are you bringing customers and prospects value?
2. Sales: How can we integrate with lead generation?  Are your landing pages optimized to convert?
3. Nurturing: What’s the call to action for each campaign element?
4. Segmentation: Who’s our primary audience?
5. Search: Have we incorporated relevant keywords?  Will prospects find our content online?
6. Digital brand awareness: How much re-purposing can we do across multiple channels (Twitter, LinkedIn, YouTube, SlideShare, etc.)?
7. Thought leadership:  Can we leverage the media for validation and reach?
8. Measurement: Did the campaign convert?