Building Buyer Trust: The Importance of Public Relations and Three Essential Strategies for Success
December 18, 2024Greg Hakim’s 15th anniversary at Corporate Ink is a milestone worth celebrating. Over the past decade and a half, Greg has built more than just a successful PR agency; he has fostered a culture that prioritizes people, growth, and innovation.
As we reflect on this special occasion, it’s clear that our team’s dedication, satisfaction, and success are direct results of Greg’s visionary leadership.
A Culture That Puts People First
From day one, Greg has prioritized building an environment where people feel valued and supported. His leadership philosophy is simple yet transformative: happy, empowered employees deliver exceptional results. Over the years, he has worked to create an environment where every team member feels valued, trusted, and empowered to succeed. Whether it’s fostering collaboration, or making flexibility a cornerstone of the workplace, Greg leads by example.
“Greg says that his goal at Corporate Ink is to build a people-first culture, but he doesn’t just say it — he truly makes it happen! He’s created a culture and built a team where everyone genuinely cares about their teammates’ professional and personal successes, and where everyone recognizes that prioritizing mental health is so crucial to delivering good results each and every day. Greg is a PR wizard and is always willing to give feedback and share his advice.” —Emily Ball, Account Executive
This philosophy has created a supportive environment that drives both personal growth and outstanding agency results.
Driving Growth and Opportunity
One of Greg’s hallmarks as a leader is his commitment to continuous learning and development. From the newest hires to senior team members, Greg ensures everyone has opportunities to grow.
“Greg has an unwavering commitment to creating growth and learning opportunities for everyone on our team at Corporate Ink. Even after 20 years in my own career, I’m constantly discovering new opportunities to grow. Much of that is thanks to Greg’s vision and dedication to inspire us to accomplish great things for our people, our agency, and our clients.” —Chrissy Azevedo, Senior Account Director
Greg’s focus on development allows every team member to feel supported and empowered to reach their full potential.
Innovating the Agency Model
Greg is not afraid to challenge traditional industry norms. His bold initiatives—like piloting a four-day workweek– to prioritizing mental health and rethinking work-life balance demonstrate his belief that innovative ideas can lead to happier teams and better results.
“There is no other leader quite like Greg. He has built a one-of-a-kind agency that truly believes great client work starts with happy people. Everything he does is for the team—whether it be trying out a ‘crazy’ idea (like a four-day work week), enabling us to grow within our own interests, or providing a top-tier work/life balance that goes against the notorious agency reputation. People love working for him—and that’s why we’ve had 100% retention in 2024. He is setting a new standard for agency life, and I’m lucky to be part of it!” — Victoria Stevenson, Vice President
Greg’s forward-thinking approach has positioned Corporate Ink as an industry leader while proving that a people-first mentality can drive both employee satisfaction and business success. One result? Corporate Ink has had 100% retention in 2024–a rare achievement in the PR industry.
Leading with Trust and Humility
Greg’s leadership style is rooted in trust and humility. He believes in empowering people, putting them in the right roles, and giving them the autonomy to succeed. By prioritizing the team’s success over personal credit, Greg inspires confidence and fosters collaboration.
“[Greg] just wants to put people into situations where they will be successful and let them do the rest.”— Jake Scearbo, Account Director
“Greg’s leadership is inspiring—he sets forth goals for how an agency should look and actually makes them happen. He genuinely cares about the growth of all his employees from AC to VP, and I’m proud to be one of them!” — Taryn Breton, Senior Account Executive
This trust-based approach ensures that every team member feels valued and motivated to achieve great things.
Shaping the Industry
Greg’s leadership doesn’t just impact Corporate Ink—it’s setting a new standard for what a PR agency can be. His innovative and people-first approach demonstrates that empowered teams drive exceptional client results and long-term success.
“Greg truly pushes the boundaries for what is possible in a PR agency, and his leadership makes it all possible. A lot of companies like to say they are innovators, but Corporate Ink is truly innovating not only in PR but in how workplace culture and a people-first mentality can drive happy people and healthy profits. Cheers to 15 years, and I can’t wait to see what the next 15 years look like.” — Jake Scearbo, Account Director
Looking Ahead
As we celebrate Greg’s 15th anniversary at Corporate Ink, we can all agree that his leadership has shaped the agency into something truly special—a place where people thrive, clients succeed, and innovation drives the future. Here’s to the next chapter—a future filled with bold ideas, continuous growth, and even greater success.
Cheers to 15 years, Greg!
Interested in joining the Corporate Ink team? Check out our job openings.