Guardium was a venture-backed startup vying for a top spot in an early-stage market. Our mission: Move them from the third leading database security provider to #1 – without the help of their “name-brand” customers.
Our approach: A combination of aggressively pitching breaking news to position Guardium’s team as experts on broad security issues, educating the market on internal and external security threats and tying PR to sales with SEO and very focused social media campaigns.
In less than 12 months, we put Guardium on the map, helped define the market for database security solutions and moved the company to the lead position. In November of 2009, Guardium was acquired by IBM; the VP of marketing valued our work so much that he fought to keep us on his team, and we continued to drive immense visibility for Guardium for more than a year post acquisition.