BravoSolution was the new entity of a formerly high-flying start-up, and needed to rebuild its brand from scratch. The measure: More access to meaningful RFPs.
From the outset, we pushed hard with an aggressive media relations campaign targeting the business press, trades and industry blogs. The visibility quickly helped turn the company into a go-to source for thought leadership around complex procurement issues.
We soon expanded to integrated marketing campaigns: SEO, compelling content, social media and video worked together to drive traffic, boost time on site, and drive downloads.
The U.S. division consistently exceeds all targets for growth; and every single marketing initiative is achieving the targeted ROI. Momentum continues to build: At a recent influential conference, the staff reported that ‘everyone’ was talking with Bravo about items they’d seen, read or heard about. This is reverberating in sales, where the team is receiving “more RFPs than we can handle.”
SEO optimization is a key contributor. The company started at the bottom, often buried under 20 or even 30 pages. It is now on the first page for several essential terms, and virtually owns its key concepts.