That’s exactly what propelled a successful but largely unknown start-up into the #1 mid-market security information and event management (SIEM) solution in less than 12 months.

Our tightly integrated PR, marketing and sales approach put TriGeo Network Security’s customers as the heart of every initiative – accelerating market adoption and driving revenue.

We used Net Promoter Score® (NPS) to uncover TriGeo’s biggest champions, what they love, where TriGeo can improve, and if/where they’d be willing to share their stories.

Results

More than 100 customers queued up to speak to prospects, analysts and reporters on demand – publicly endorsing the company, the technology, the business value and more. This human goldmine formed the foundation for a series of high-impact campaigns – with market-shaping messages that helped TriGeo own the midmarket for SIEM.