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7 Questions to Ask Before Launching an Integrated Marketing Campaign

Published by Greg Hakim at January 2, 2013
Categories
  • Uncategorized
Tags
  • Campaign
  • Integrated Marketing
  • lead generation
  • marketing
  • sales

There are many pieces to the integrated marketing puzzle.

When constructed properly, the outcome can be a thing of beauty.  But if one or two puzzle pieces get lost — the business impact and ROI suffers.

Here are seven questions to ask before you launch your next campaign to ensure you get the most bang for your buck:

  1. Perfecting the offer: What’s your offer? Are you bringing customers and prospects value?
  2. Sales: How can we integrate with lead generation?  Are your landing pages optimized to convert?
  3. Nurturing: What’s the call to action for each campaign element?
  4. Segmentation: Who’s our primary audience?
  5. Search: Have we incorporated relevant keywords?  Will prospects find our content online?
  6. Digital brand awareness: How much re-purposing can we do across multiple channels (Twitter, LinkedIn, YouTube, SlideShare, etc.)?
  7. Thought leadership:  Can we leverage the media for validation and reach?
  8. Measurement: Did the campaign convert?
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Greg Hakim
Greg’s an expert at building marketing and PR programs that drive real business results and knowing which levers to pull for maximum impact. His primary motivator is building a people-first workplace and talent-led agency that enables his clients to grow, lead and overachieve.

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