There are many pieces to the integrated marketing puzzle.
When constructed properly, the outcome can be a thing of beauty. But if one or two puzzle pieces get lost — the business impact and ROI suffers.
Here are seven questions to ask before you launch your next campaign to ensure you get the most bang for your buck:
- Perfecting the offer: What’s your offer? Are you bringing customers and prospects value?
- Sales: How can we integrate with lead generation? Are your landing pages optimized to convert?
- Nurturing: What’s the call to action for each campaign element?
- Segmentation: Who’s our primary audience?
- Search: Have we incorporated relevant keywords? Will prospects find our content online?
- Digital brand awareness: How much re-purposing can we do across multiple channels (Twitter, LinkedIn, YouTube, SlideShare, etc.)?
- Thought leadership: Can we leverage the media for validation and reach?
- Measurement: Did the campaign convert?