High-Impact PR for Procurement
Technology Companies

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PROCUREMENT

 

Build Awareness. Capture Demand. Lead the Market.

 

The procurement technology market is evolving fast— driven by AI, digitization, and a renewed focus on cost control, supply chain resilience and compliance. The macro-economic environment – specifically inflation, geopolitics, supply chain disruptions and regulation, to name a few pains – raises the pressure on procurement teams. 

The result: Demand is growing for procurement tech providers—but so is competition. Have you seen one of those ProcureTech maps recently? With new startups, growing SaaS investment, AI innovation and evolving buyer expectations, breaking through the noise has never been harder. Procurement has officially cemented its role as a strategic business driver, and enterprises are investing to enable their teams. Standing out and getting a piece of the action requires more than just innovative technology—it takes the right story, credibility, and market influence. That’s where we come in.

PUBLIC RELATIONS STRATEGIES THAT REACH PROCUREMENT TECH BUYERS

Corporate Ink has 20+ years helping B2B tech providers reach procurement decision-makers. Our B2B PR strategies help procurement technology companies:

  • Build brand awareness and demand with procurement and finance leaders
  • Position executives as thought leaders in procurement innovation and best practices
  • Build narratives and create messaging that resonates and differentiates 
  • Connect with key analysts, influencers and media across the procurement, sourcing and supply chain ecosystems 
  • Influence key buying stakeholders across finance, information technology and supply chain
  • Leverage breaking news to drive relevance and engagement
  • Navigate the increasingly crowded awards and events environment 
  • Launch co-marketing initiatives with procurement tech partners
  • Strengthen investor visibility and brand value

AGENCY INSIGHT: TODAY’S PR OPPORTUNITY IN PROCUREMENT TECH

The procurement technology sector is booming, with AI-driven procurement, autonomous sourcing, and supplier risk analytics attracting record VC and PE investments. In 2024, funding for the top 67 procurement and sourcing startups surpassed $6 billion. As procurement becomes more strategic, buyers are searching for innovative, scalable solutions—and brands that can demonstrate real impact will win the market.

PROCUREMENT TECH PR AGENCY EXPERIENCE

We help procurement technology leaders increase awareness, create demand and accelerate growth. Our experience includes:

  • Source-to-pay
  • Autonomous sourcing 
  • Artificial intelligence
  • Supplier risk management  
  • Spend and procurement analytics
  • Sustainable procurement and ESG
  • B2B payments
  • AP automation
  • Procurement digitization
  • Direct and indirect spend

THE TOP PR AGENCY FOR PROCUREMENT TECHNOLOGY INNOVATORS

We’re known in the market as the number one public relations agency for procurement and sourcing technology companies. We’ve created markets, driven high-value exits and helped tiny startups scale to unicorns and market leaders. Ready to take your brand to another level?

Let's talk.

Procurement Tech Experience

 
Corporate Ink B2B Tech PR client Jaggaer logo.
 

  • I've retained quite a few PR firms over the years, and I can count on a couple of fingers those that have felt like a genuine, value-adding part of my marketing team.  Corporate Ink is one of those.

    Jamey Heinze, SVP of Marketing
    LeanDNA