High-Impact PR for Cybersecurity Technology Providers
CYBERSECURITY
Build Awareness. Capture Demand. Lead the Market.
Cyber threats are evolving faster than enterprises can keep up. New breaches and vulnerabilities are discovered daily. That’s good news for the tech market, as cybersecurity leaders are always on the lookout for new solutions to protect their organizations.
Standing out, however, is easier said than done – despite record inflows of investment and budget.
That’s where we come in. We help cybersecurity providers own the conversation, build credibility, increase awareness and accelerate growth. We ensure your brand is seen, heard, and trusted by the people who matter most – leading to more sales and faster growth.
B2B TECH PR: EARN CISO ATTENTION AND TRUST THE RIGHT WAY
Security decision-makers—CISOs, CIOs, and IT leaders—don’t just look for products. They look for thought leaders who understand their challenges, break down complexity, and provide a clear path forward. They look for credible brands that can walk the talk, get the job done and help them sleep better at night. They seek solutions that are vetted, recommended and known to perform.
Our team of cybersecurity public relations experts make this happen for our clients every day. We drive measurable business impact by:
- Building brand awareness with CISOs, CIOs and other target buyers
- Positioning executives as industry thought leaders that can solve problems and alleviate pain
- Shortening the sales cycle by landing top-tier media placements, recognitions and endorsements that increase validation and credibility
- Increasing visibility with tech and cybersecurity-focused investors and VC firms
- Differentiate from competitors by shaping a unique narrative
- Uncovering cyber insights and data to fuel public relations and marketing campaigns
- Leveraging breaking news to insert client expertise into relevant cyber breaches and conversations
AGENCY INSIGHT: TODAY’S PR OPPORTUNITIES IN CYBER TECH
The cybersecurity market is surging, with global cyber spending projected to surpass $250 billion by 2028. The rise of AI-driven attacks, stricter regulations, and heightened CISO scrutiny over vendor selection are reshaping buying behaviors. Budgets are rising, but so is internal scrutiny.
On the investor side, in 2024, the cybersecurity sector experienced a significant resurgence. VC funding reached $9.5 billion, marking a 9% increase from the previous year. Notably, AI-focused cybersecurity funding nearly doubled, growing from $181.5 million in 2023 to $369.9 million in 2024 -- a 96% year-over-year growth. This influx of capital underscores the escalating demand for advanced security solutions, particularly those integrating artificial intelligence to counter sophisticated threats.
CYBER TECH PR AGENCY
We have deep experience across the B2B tech and cyber risk ecosystem – working with startups and industry leaders alike. Our cyber experience includes:
- Threat intelligence and proactive defense
- Ransomware monitoring and response
- Artificial intelligence and deepfakes
- Regulatory compliance and data protection
- Network security
- Vulnerability scanning and penetration testing
- Payment fraud and security
- Managed security services
YOUR B2B PUBLIC RELATIONS AGENCY FOR CYBER TECHNOLOGY AND BUSINESS IMPACT
We know cybersecurity and B2B tech inside and out. Whether you’re seeking funding, scaling up, looking to lead and disrupt, or positioning for a high-value exit, our PR agency knows how to make an impact.
Let’s build a cybersecurity PR strategy that moves the needle.
Cyber Tech PR Experience
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